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Max Siedentopf „The worst identity in the world“
In his lecture “The worst identity in the world” on September 24, 2015 in Stuttgart at the ADC Design Experience at the Württembergischer Kunstverein, Max Siedentopf addresses the topic of communication concepts.
Max Siedentopf is currently Art Director at KesselsKramer Los Angeles. KesselsKramer is one of the most creative agencies in the world today – headquartered in the creatively vibrant city of Amsterdam. Max Siedentopf is confident that ideas should always be at the beginning and always in the center. A design should always be formed around the idea and not any other way at all, regardless of whether it is about identity, editorial or the web.
Can ideas be perceived as more important than the slick and smart surface? Are ideas more important than smart solutions? At a time when everyone is talking about user experience, interface design and usability, Max Siedentopf talks about humanity, character and intellectuality – about human failures and how these can be an opportunity for us all. Among other things, Max asks whether designers and clients should rethink and take more chances.
Snapshots of the lecture
Max’s lecture was one of the most enjoyable I have seen in a long time. It was funny but also profound and really inspired a rethink towards more down-to-earth communication. Not simple, by no means simple-minded – but creativity comes from the simple, uses real reality and not a detached view through the glasses of corporate thinking, which only peripherally touches reality.
Related links to Max Siedentopf
Website of Max Siedentopf
http://maxsiedentopf.com/
Facebook page
https://www.facebook.com/maxsiedentopf
LinkedIn page
https://nl.linkedin.com/in/max-siedentopf-152b7a5b/de
Post at Inspiration Now
http://www.inspiration-now.com/cakes-by-max-siedentopf
Article at Lodown Magazine
http://lodownmagazine.com/features/max-siedentopf
Article at MagCulture
http://magculture.com/at-work-with-max-sidentopf-ordinary